All great businesses start with an idea. Then comes the product – and then take-off. But behind each successful take-off is an awesome Pitch Desk that sparks that initial interest and excitement from investors and clients.

In other words, a great pitch is what convinces investors to part with their cash.

Without a successful Pitch Desk, many brands you know and love today might never have existed. That’s how important this secret weapon is. Let’s take a look at what we can learn from six of the most famous startup Pitch Desks.

AirBnB learned to leverage their rate of traction, and this stands out in their Pitch Desk.

That’s exactly what investors are looking for – that and a marketplace that is ready for your company.

Made a connection with investors by telling them a story so many of us can relate to.

It told the story of Matt, a single guy who found it hard to approach women in public.

Then, Tinder showed us how they would solve Matt’s problem.

Tinder’s Pitch Desk was brief, simple – but so effective.

Buffer’s Pitch Desk helped them land over $500,000. It was fully transparent, but what gave Buffer a real edge was that they became one of the first Silicon Valley startups who posted their Pitch Deck online. They had nothing to hide and wanted people to know that. And it worked!

Yup, YouTube started with a Pitch Desk just like you will. When they pitched, they had only 10,000 users.

The guys at YouTube HQ knew at the time that they were trying to do what other recent apps had failed at – survive.

So their unique slant in their pitch was the way they convinced investors they would forge a distribution advantage.

LinkedIn’s Pitch Desk has 37 slides. Normally, that’s way too many. But investors kept listening because of how insightful and powerful their story was.

Moz were already five-years old by the time they pitched. As such, their Pitch Desk gets right into the nitty gritty with estimated revenue, average customer lifetime value et cetera.

What do LinkedIn, AirBnB, YouTube, Moz, Buffer and Tinder all have in common? Back in the day, they all had perfect pitch.

In other words, they delivered awesome Pitch Desks that spoke to their investors and convinced them to get onboard with their startups.

Each brand delivered different Pitch Desks, but they all share the same elements. Let’s have a quick look:

Number Crunching

That’s what these guys above did. They shared numbers and data with their investors. They quantified their success. They backed up their claims with their incredible metrics.

Investors want to see some numbers. So show ‘em via colourful graphs. Brag about your sales!

Show Us The Problem And The Solution

Tinder introduced us to a guy who lacked the confidence to approach girls in public.

LinkedIn highlighted the fact that there was no social media network for professionals.

YouTube reminded us that we had no where to easily upload and share our videos.

Then, each brand showed us that THEY had the solution.

It’s important that when you do present a problem in your Pitch Desk you make it a universal problem that even your investors can relate to.

Like, “oh yeah. Approaching a girl in public is hard.”

Then, strike while the iron is hot and show us your solution. Make the font large, and keep word count to a minimum.

Show Us The Money

Lastly, show us how you’re going to make money. This is what investors want to see more than anything.

Don’t bore us with insane math that no one understands. Keep it simple enough with simple but powerful graphs on your slides. But make sure it all makes sense.

Sound good? However you deliver your pitch, having a great Pitch Desk behind you gives you the confidence needed to ace your pitch.